5 Best Digital Products to Sell on Etsy in 2025 (That Actually Make Money)

Introduction

When I first thought about selling on Etsy, I assumed it was all about handmade crafts or vintage finds, so I thought that’s not for me at all. I didn’t have enough time for crafting handmade work, and I wasn’t interested in finding vintage items. But after a few months, something happened—I discovered the world of digital products. That’s when everything changed for me.

After I launched a few products, they got sales immediately. That’s when I started thinking I wish I tried this earlier. You don’t have to worry about inventory, shipping, or running out of stock. You create it once, list it, and it keeps selling over and over again. The best part? The cost is nearly zero. You can use Canva, Notion, or any other tools on their free plans. After that, it’s just a few hours of your time and making the right choice of product.

In this guide, I’ll share the best digital products to sell on Etsy in 2025. All of them are beginner-level products, and they’re also the best-selling products. If you go to Etsy or any other selling platform, you’ll see the best-selling products are always beginner-friendly. So whether you’re a designer, a professional, or just someone looking for a side hustle, this is a huge advantage for you.

1. Printable Planners & Journals

You may think about planners or journals in digital format, but actually, one of the best-selling products are the printable types. People love planners and journals that help them stay productive, but at the end of the day, checking your phone or desktop all the time can feel anti-productive. That’s why so many people switch to physical products. But finding the perfect one in local stores isn’t always easy, so printable products have seen a rise in demand in recent years. From daily planners to budget trackers or fitness journals, the demand is endless now.

Why They Sell:

• Everyone wants to be more productive and organized.
• You can customize designs for different audiences (e.g., wedding planners, meal prep journals).
• They’re easy to create using free tools like Canva.

Tip: Add a unique twist like motivational quotes or aesthetic designs to stand out in a crowded market. Plus, you can keep the file project to update with new designs over time.

2. Wall Art Prints

Printable wall art is another great choice. You may think, who’s buying that? But when you think about it, almost every home and family has wall art on their walls. A lot of people, when moving into a new house or even each year, like to refresh the art on their walls to keep the energy flowing. Selling printable wall art is one of the easiest ways to make passive income online, especially on Etsy.

Your customers can download and print the artwork themselves, or if you offer the download project on Canva, they can get the print directly from there. This means no shipping hassle for you at all. You just need to make sure your art is unique and something people want to place on their walls.

Popular Wall Art Ideas:

• Inspirational quotes.
• Minimalist line drawings.
• Abstract art or seasonal decorations.

Example: You can create a set of boho-style prints in Canva that people can use to decorate their living rooms or offices.

3. Customizable Templates

Content creators, influencers, and small business owners are always looking for templates for their content, especially social media templates. Now, a lot of businesses depend on social media output, and social media content has become the most important marketing tool to grab attention. These media kits can save them a lot of time—from text formats like captions to pictures and even video formats. These are in high demand right now.

Popular Template Ideas:

• Instagram story templates.
• Instagram carousel templates.
• LinkedIn thread templates.

Example: You can create an Instagram cover pack for small business owners who want a cohesive, professional look without hiring a designer.

4. Lightroom Presets

As the digital economy grows, more and more people are going online, joining YouTube or other social media like Instagram and TikTok to grow their online presence. A lot of them struggle to get their photos or videos looking good. You don’t have to be super professional in photography—you just need to have a good eye for lighting. Then, design and test different edits, see which one works best, and pack them into a preset package. People love presets because they help achieve a professional look with minimal effort.

Why They Sell:

• Influencers and content creators are always looking for ways to enhance their photos.
• Presets are easy to create once you learn the basics of Lightroom.
• You can sell bundles for different moods or styles (e.g., bright & airy, dark aesthetic).

Tip: Showcase before-and-after photos in your Etsy listings to attract buyers.

5. Digital Coloring Pages

Coloring isn’t just for kids, a lot of people love it. Even myself enjoy buying coloring books, especially filling in the colors when I’m relaxing or listening to podcasts. Adult coloring pages are trending for stress relief and mindfulness. And don’t forget, kids’ coloring pages are always in high demand.

Why They’re Profitable:

• Easy to create using simple illustration tools.
• Can be themed for holidays, seasons, or specific interests (e.g., animals, flowers).
• Sell bundles for higher profits.

Example: You can use Canva to design a set of mindfulness mandalas or holiday-themed coloring pages for families.

Final Thoughts

Selling digital products on Etsy is one of the easiest ways to start making your passive income streams in 2025. The reason is, if you start from scratch selling digital products online, like on social media, you have to build an audience. But Etsy is a marketplace, which means it already has a market where people are searching for products and buying products. You can worry less about how to get an audience, so you can put more attention on creating a better product and doing more marketing research on how to get your product in front of customers.

Pick a product that aligns with your skills and interests. In that way, you can create a better, high-quality product to stand out in the marketplace.

Optimize your Etsy listings with clear descriptions and great visuals. Check how the best-selling products are doing.

With consistency and creativity, you can turn selling digital products on Etsy into a sustainable passive income stream, even with only a few hours a day.