7 Proven Best Digital Products to Sell (People Are Actively Buying in 2025)

Before we start, I want to tell you one thing. Let’s be honest—making money online isn’t about luck. It’s not that you need to think out some super creative idea, and invent something new to this world. Yes, I used to think in this, until the time when I started to make more sales on digital product, I then realize — it’s about knowing what people want and you giving it to them.

For example, people are spending money on things that can help them to save time, solve problems, or even just make their life happier, easier. So you pack the knowledge or skills you have, make it into a product or service to give to them to exchange the value.

The best part for now since pandemic people have developed the behavior of buying those product or service online, and you don’t need a huge audience or crazy skills to get started. You just need to know what sells.

Here are 7 best digital products that people are actively buying in 2025, and how you can turn them into passive income streams.

1. Done-For-You Content Packs

A lot of people want to grow their social media accounts, but they don’t have enough time to create content. For example, influencers, creators, small business owners, and entrepreneurs, or even someone who just wants to grow a personal brand to monetize in the future but doesn’t have enough time to do that. Done-for-you content packs are like pre-written captions, reels, or templates. They help creators stay consistent without getting exhausted.

• What You Can Offer: Packs of pre-written social media posts, captions, reels, and templates for influencers, businesses, and entrepreneurs.
• Why It Works: Saves people time, effort, and even creative energy.
• Where to Sell: Stan Store, Gumroad, Etsy, Shopify.

2. Digital Productivity Planners

Over the past few years, more and more people have started moving from physical planners to digital formats. Digital planners work like a virtual assistant, helping you stay organized and be more productive. Personally, I use a Notion digital planner for all my social media content, and it helps me stay in order, especially when I have multiple tasks to finish. Many people want tools like this to help them stay organized daily, weekly, and monthly.

With everyone trying to stay organized, digital planners have become the most handy tools. They make it easy to find what you need—some people might need a daily focus planner for a specific goal, while others might need a habit tracker to build better habits. Most planners can be used on both phones and computers, which is why more and more people are shifting from organizing on paper to using online formats.

• What You Can Offer: Notion templates, goal planners, habit trackers, and focus systems.
• Why It Works: People always look for ways to be more productive.
• Where to Sell: Stan Store, Etsy, Gumroad, your own website.

3. Side Hustle Starter Kits

People want to make money online, but they don’t know where to start. Back when I was just starting, I felt overwhelmed with all the information online. I wished I could find one complete guide with templates and checklists to make it easier for me to take action. It would have saved me so much time and money instead of jumping between different guides.

• What You Can Offer: A step-by-step roadmap, templates, and checklists for launching a side hustle (content creation, freelancing, etc.).
• Why It Works: High demand—everyone wants extra income.
• Where to Sell: Stan Store, your website.

4. Online Course for Beginners in [Hot Skill]

Skills like AI, content creation, online writing, and passive income strategies for beginners are booming right now. I did a ton of research when I was just starting, and I’m still researching today. Here’s what I found: The O’Reilly 2025 report shows a 456% increase in searches for AI prompt engineering, while creator marketing investments have surged by 143%. Additionally, platforms like Substack are investing $20 million in creator funds to attract new talent.

These trend show the growing opportunities in the digital economy and the increasing interest in developing these skills. In fact, most people who want to learn a skill don’t like spending hours researching—they want quick, structured lessons that take them directly to where they want to be.

• What You Can Offer: A simple, beginner-friendly online course that breaks down complex topics into easy steps.
• Why It Works: People want to learn fast without wasting time on free resources.
• Where to Sell: Stan Store, Gumroad, Teachable.

5. Money-Making Newsletter Subscription

You might never think a weekly newsletter can make money, right? Yes, it can. This is one of the best passive income ideas—a weekly newsletter packed with actionable tips on making money. A lot of people will pay for it, especially if you simplify the process, provide real value, and make it more actionable with less effort and time. You've got a winning product.

It can be hosted on platforms like Substack or Patreon. Then, you just need to focus on growing your audience and providing value.

• What You Can Offer: Weekly guides, success stories, and step-by-step breakdowns.
• Why It Works: People want real, practical advice without the fluff.
• Where to Sell: Substack, Patreon, Stan Store

6. Viral Social Media Templates

If you’ve been on the social media space, you’ll know that social media is mainly about grabbing attention, which means a well-designed templates like viral reels, captions, carousels or IG story templates. A lot people are buying this online to grow their social media account consistently.

• What You Can Offer: Reels, carousels, and story templates designed for engagement.
• Why It Works: Fast, easy solutions sell well in the content space.
• Where to Sell: Etsy, Canva marketplace, Stan Store

7. PLR(Private-Label-Rights) Digital Products

This is where you create a product once, and others buy it, customize it, and resell it to keep 100% of the profit. Let’s say you create an ebook or templates and sell them in a digital format. For example, if you create them in Canva, you can include the link to the project file inside the product. This allows people who buy it to customize and brand it as their own, then sell it to make 100% of the profit.

• What You Can Offer: Ebooks, templates, or courses they can buy and resell legally.
• Why It Works: People want to make money without creating their own products.
• Where to Sell: Stan Store, Esty, Gumroad.

Final Thoughts

Of course, there’re so many tips to make digital income online. But you should not be overwhelmed by so many options. If you really want to start and succeed, you need to choose one that aligns with the knowledge and skills you have, and start from there. Stop overthinking it, because if you don’t try, you’ll never know. Once you start, you’ll learn so much along the way to figure out what you want and how you can make more money and turn it into a sustainable long-term success.

When I started, I wasn’t doing what I am doing now. I didn’t know that I could sell online courses or write blog posts. But through many trials and errors, I found what I’m passionate about and kept developing my skills to become better and help more people.

So, just pick an idea, take action, and start creating. A perfect plan doesn’t exist, it just has to be created and improved along the way.